Lechang was born from a passion for storytelling, heritage, and human connection. Its founders, a team of seasoned travel professionals and cultural historians, recognized the growing demand for meaningful travel experiences that go beyond the typical tourist itinerary. They envisioned a travel agency that not only showcases China’s iconic landmarks—such as the Great Wall, the Forbidden City, and the Summer Palace—but also introduces travelers to hidden gems, local traditions, and sustainable community-based tourism.